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Building and managing successful businesses in the Middle East Joern-Carlos Kuntze, Marc Hormann, ... [et al.].
Publication details: Dubai, UAE ; London, UK : Motivate Pub., 2008.Description: 156 p. : ill. ; 24 cmISBN:- 9781860632280
- HF3861.T7 K859 2008
Contents:
Summary: [This book] is the definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. Case studies summarize key insights and experiences from the region's leading multinational companies._BOOK JACKET.
CH.1. Fast facts and figures -- Ch.2. Why multinationals are heading to the GCC -- Ch.3. Basic strategies of internationalization -- Ch.4. Successful market participation -- Ch.5. The four Ps of marketing to the region -- Ch.6. Long-term risk factors -- Ch.7. Business opportunities.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 3861 .T7 K859 2008 (Browse shelf(Opens below)) | Available | 5024537 | ||
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF 3861 .T7 K859 2008 (Browse shelf(Opens below)) | Available | 50730 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 3836.5 .N28 2011 Death by China : confronting the dragon--a global call to action / | HF 3838 .A783 T34 2011 Chinese circulations : capital, commodities, and networks in Southeast Asia / | HF 3861 .T7 A45 2007 A simple guide to starting business in the UAE : a guide to knowing, doing, growing and sustaining success / | HF 3861 .T7 K859 2008 Building and managing successful businesses in the Middle East | HF 3861 .T7 K859 2008 Building and managing successful businesses in the Middle East | HF 3866 .Z5 R44 2008 Dubai & Co. : global strategies for doing business in the Gulf states / | HF 3866 .Z7 E8717 1978 Arab-European business cooperation : partners in development through resources and technology / |
Includes bibliographical references and index.
[This book] is the definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. Case studies summarize key insights and experiences from the region's leading multinational companies._BOOK JACKET.
CH.1. Fast facts and figures -- Ch.2. Why multinationals are heading to the GCC -- Ch.3. Basic strategies of internationalization -- Ch.4. Successful market participation -- Ch.5. The four Ps of marketing to the region -- Ch.6. Long-term risk factors -- Ch.7. Business opportunities.
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