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Media monoliths : how great media brands thrive and survive / Mark Tungate.
Publication details: London ; Sterling, VA : Kogan Page, 2004.Description: viii, 261 p. : ill. (some col.) ; 24 cmISBN:- 0749441089
- P96.E25 T86 2004
- Also availble electronically (on-campus only) thorugh the library catalog.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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American University in Dubai | American University in Dubai | Main Collection | P 96 .E25 T86 2004 (Browse shelf(Opens below)) | Available | 251680 |
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| P 96 .E25 H356 2015 Handbook on the economics of the media / | P 96 .E25 H47 2002 Manufacturing consent : the political economy of the mass media / | P96.E25 S24 2008 Arabic الصحافة الاقتصادية : 2007 / الواقع وافاق المستقبل،أوراق العمل ومناقشات مؤتمر البيان السنوي الثالث | P 96 .E25 T86 2004 Media monoliths : how great media brands thrive and survive / | P 96 .E25 W524 2004 Who owns the media? : global trends and local resistances / | P 96 .E25 W67 2002 Media firms : structures, operations, and performance / | P 96 .F672 U624 2005 The future of media : resistance and reform in the 21st century / |
Includes bibliographical references (p. [250]-251) and index.
Also availble electronically (on-campus only) thorugh the library catalog.
Tungate, a Paris-based journalist who writes for Advertising Age and other media-watching publications, entertains with pithy anecdotes as he studies 20 of the world's most famous media brands: newspapers, magazines, broadcasters, and news services with longevity, influence, and instant brand recognition. The media titans explain their strategies through interviews Tungate conducted on-site, and in a concluding chapter he wraps up with a summary of seven keys to their success. With 16 color plates. Distributed in the US by Stylus. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.
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