| 000 -LEADER | |
|---|---|
| fixed length control field | 01935cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2004005769 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040310s2004 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004005769 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749441089 |
| Terms of availability | 37.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.E25 |
| Item number | T86 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .E25 T86 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tungate, Mark, |
| Dates associated with a name | 1967- |
| 9 (RLIN) | 5734 |
| 245 10 - TITLE STATEMENT | |
| Title | Media monoliths : |
| Remainder of title | how great media brands thrive and survive / |
| Statement of responsibility, etc | Mark Tungate. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 261 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [250]-251) and index. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also availble electronically (on-campus only) thorugh the library catalog. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Tungate, a Paris-based journalist who writes for Advertising Age and other media-watching publications, entertains with pithy anecdotes as he studies 20 of the world's most famous media brands: newspapers, magazines, broadcasters, and news services with longevity, influence, and instant brand recognition. The media titans explain their strategies through interviews Tungate conducted on-site, and in a concluding chapter he wraps up with a summary of seven keys to their success. With 16 color plates. Distributed in the US by Stylus. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 115869 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 115871 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p37.95 |
| -- | 09-26-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 02-10-11 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-26-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 935 ## - | |
| -- | 26887 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 251680 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 139.47 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i10281174 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 139.47 | 1 | P 96 .E25 T86 2004 | 251680 | 2023-11-20 | 139.47 | 2015-07-25 | Books |