000 -LEADER | |
---|---|
fixed length control field | 01935cam a2200349 a 4500 |
001 - CONTROL NUMBER | |
control field | 2004005769 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | DLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240430144352.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040310s2004 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004005769 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749441089 |
Terms of availability | 37.95 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | P96.E25 |
Item number | T86 2004 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .E25 T86 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tungate, Mark, |
Dates associated with a name | 1967- |
9 (RLIN) | 5734 |
245 10 - TITLE STATEMENT | |
Title | Media monoliths : |
Remainder of title | how great media brands thrive and survive / |
Statement of responsibility, etc | Mark Tungate. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London ; |
-- | Sterling, VA : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 261 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [250]-251) and index. |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Additional physical form available note | Also availble electronically (on-campus only) thorugh the library catalog. |
520 ## - SUMMARY, ETC. | |
Summary, etc | Tungate, a Paris-based journalist who writes for Advertising Age and other media-watching publications, entertains with pithy anecdotes as he studies 20 of the world's most famous media brands: newspapers, magazines, broadcasters, and news services with longevity, influence, and instant brand recognition. The media titans explain their strategies through interviews Tungate conducted on-site, and in a concluding chapter he wraps up with a summary of seven keys to their success. With 16 color plates. Distributed in the US by Stylus. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media |
General subdivision | Economic aspects. |
9 (RLIN) | 115869 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
9 (RLIN) | 115871 |
852 ## - LOCATION/CALL NUMBER | |
-- | p37.95 |
-- | 09-26-2007 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | |
b | 02-10-11 |
c | 08-06-10 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | audmc |
Operator's initials, OID (RLIN) | 09-26-07 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
-- | - |
-- | eng |
-- | enk |
-- | 0 |
935 ## - | |
-- | 26887 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
g | 0 |
i | 251680 |
j | 0 |
l | audmc |
n | Copy Type:01 - Books |
o | - |
p | 139.47 |
q | - |
r | - |
s | - |
t | 1 |
u | 1 |
v | 0 |
w | 1 |
x | 0 |
y | i10281174 |
z | 08-06-10 |
Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 139.47 | 1 | P 96 .E25 T86 2004 | 251680 | 2023-11-20 | 139.47 | 2015-07-25 | Books |