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The halo effect-- and the eight other business delusions that deceive managers / Phil Rosenzweig.

By: Publication details: New York, NY : Free Press, c2007.Description: xviii, 232 p. ; 23 cmISBN:
  • 9780743291255 (alk. paper) :
  • 0743291255 (alk. paper) :
Other title:
  • The halo effect and the eight other business delusions that deceive managers
Subject(s): LOC classification:
  • HD30.19 .R67 2007
Summary: "Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great."--BOOK JACKET.

Includes bibliographical references (p. 209-218) and index.

"Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great."--BOOK JACKET.

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