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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

By: Publication details: Singapore ; New York, Ny : Wiley, c2001.Edition: Rev. edDescription: ix, 291 p. : ill. ; 23 cmISBN:
  • 9780471479109 (pbk.) :
  • 0471479101 (pbk.) :
Subject(s): LOC classification:
  • HD69.B7 .T45 2001
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