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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2003.Description: 288 p. : ill. ; 24 cmISBN:- 0131411330 (pbk.) :
- Lessons from the world's strongest brands
- Best practice cases in branding : lessons from the world's strongest brands
- Keller, Kevin Lane, 1956- Strategic brand management
- HD69.B7 K45 2003
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 K45 2003 (Browse shelf(Opens below)) | Available | 251954 |
[Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.]
Includes bibliographical references.
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