| 000 -LEADER | |
|---|---|
| fixed length control field | 01753cam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm01152123 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050324s2003 njua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131411330 (pbk.) : |
| Terms of availability | 60.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm51851591 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EXW |
| Transcribing agency | EXW |
| Modifying agency | BAKER |
| -- | IAI |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | IAIB |
| Missing elements | no |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K45 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD 69 .B7 K45 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 14103 |
| 245 10 - TITLE STATEMENT | |
| Title | Best practice cases in branding : |
| Remainder of title | lessons from the world's strongest brands / |
| Statement of responsibility, etc | Kevin Lane Keller. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Lessons from the world's strongest brands |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Best practice cases in branding : lessons from the world's strongest brands. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Education/Prentice Hall, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | [Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 97964 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 97966 |
| 700 12 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Title of a work | Strategic brand management. |
| 9 (RLIN) | 14103 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p39.52 |
| -- | 03-08-2007 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p41.60 |
| -- | 04-04-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 06-24-15 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-08-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| 938 ## - | |
| -- | Baker & Taylor |
| -- | BKTY |
| -- | 36.40 |
| -- | 36.40 |
| -- | 0131411330 |
| -- | 0006024880 |
| -- | active |
| 994 ## - | |
| -- | C0 |
| -- | IAI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 251954 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 145.24 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10265600 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 145.24 | HD 69 .B7 K45 2003 | 251954 | 2019-05-24 | 145.24 | 2015-07-25 | Books |