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The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.
Publication details: Oxford : New York, N.Y.: Oxford University Press, c2004.Description: xv, 441 p. : ill. ; 24 cmISBN:- 0199269610
- Art & science of marketing
- The art and science of marketing : marketing for marketing managers
- HF5415 .D747 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .D747 2004 (Browse shelf(Opens below)) | Available | 250267 |
Includes bibliographical references and index.
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