| 000 -LEADER | |
|---|---|
| fixed length control field | 01337cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2004301763 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040802s2004 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004301763 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB A4-Z9801 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199269610 |
| Terms of availability | 66.03 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm55908381 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EQO |
| Transcribing agency | EQO |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D747 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .D747 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dowling, Grahame R. |
| Fuller form of name | (Grahame Robert) |
| 9 (RLIN) | 58233 |
| 245 14 - TITLE STATEMENT | |
| Title | The art and science of marketing : |
| Remainder of title | marketing for marketing managers / |
| Statement of responsibility, etc | Grahame R. Dowling. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Art & science of marketing |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | The art and science of marketing : marketing for marketing managers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| -- | New York, N.Y.: |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 441 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 97942 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p66.03 |
| -- | 03-08-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-08-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 4 |
| 935 ## - | |
| -- | PR25575 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 250267 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 242.66 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i10265582 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 242.66 | 1 | HF 5415 .D747 2004 | 250267 | 2023-11-08 | 242.66 | 2015-07-25 | Books |