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Kellogg on strategy : concepts, tools, and frameworks for practitioners / David Dranove and Sonia Marciano.
Publication details: Hoboken, N.J. : Wiley, c2005.Description: vi, 234 p. : ill. ; 23 cmISBN:- 0471478555
- Kellogg on strategy : concepts, tools, and frameworks for practitioners
- HD30.28 .D72 2005
Contents:
Getting ready to do strategy -- Mini-case studies: Samsung, Allegheny Health Education and Research Foundation -- B minus C: positioning your firm against the competition -- Mini-case studies: American Airlines, Merck, Wal-Mart -- Affirming your competitive advantage: the resource and capabilites audit -- Mini-case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines -- Measuring your competitive advantage: a toolkit -- The cancer of competition: how to diagnose it -- Mini-case studies: Commonwealth Edison, Lucent Technologies, The National Football League, Texas Rangers, the "cola wars", the pharmaceutical industry, United Healthcare -- The cancer of competition: how to cure it -- Mini-case studies: American Airlines, Garanimals, General Electric, Kellogg's, Opec, Sky TV, Wal-Mart -- The threat of entry and how to combat it -- Mini-case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox -- How to sustain your competitive advantage -- Mini-case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards -- Two examples of strategy in action: Southwest Airlines and the Chicago Hospital Market.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.28 .D72 2005 (Browse shelf(Opens below)) | Available | 691444 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 30.28 .D62 2004 Strategic management : issues and cases / | HD30.28.D634 2018 Measure What Matters : How Google ,Bono and the gates foundation rock the world with OKRs / | HD 30.28 .D688 2002 The strategy machine : building your business one idea at a time / | HD 30.28 .D72 2005 Kellogg on strategy : concepts, tools, and frameworks for practitioners / | HD 30.28 .E25 2007 Suppl. Cram 101 textbook outlines to accompany economics of strategy. | HD 30.28 .E83 2011 The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / | HD 30.28 .E84 2006 Essentials of strategy. |
Includes bibliographical references and index.
Getting ready to do strategy -- Mini-case studies: Samsung, Allegheny Health Education and Research Foundation -- B minus C: positioning your firm against the competition -- Mini-case studies: American Airlines, Merck, Wal-Mart -- Affirming your competitive advantage: the resource and capabilites audit -- Mini-case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines -- Measuring your competitive advantage: a toolkit -- The cancer of competition: how to diagnose it -- Mini-case studies: Commonwealth Edison, Lucent Technologies, The National Football League, Texas Rangers, the "cola wars", the pharmaceutical industry, United Healthcare -- The cancer of competition: how to cure it -- Mini-case studies: American Airlines, Garanimals, General Electric, Kellogg's, Opec, Sky TV, Wal-Mart -- The threat of entry and how to combat it -- Mini-case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox -- How to sustain your competitive advantage -- Mini-case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards -- Two examples of strategy in action: Southwest Airlines and the Chicago Hospital Market.
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