AUD Library Catalog

Normal view MARC view

Kellogg on strategy : (Record no. 19851)

MARC details
000 -LEADER
fixed length control field 02749cam a22003858a 4500
001 - CONTROL NUMBER
control field 2005006853
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240430144309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050308s2005 njua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005006853
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471478555
Terms of availability 28.45
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.28
Item number .D72 2005
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD 30.28 .D72 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dranove, David.
9 (RLIN) 97829
245 10 - TITLE STATEMENT
Title Kellogg on strategy :
Remainder of title concepts, tools, and frameworks for practitioners /
Statement of responsibility, etc David Dranove and Sonia Marciano.
246 3# - VARYING FORM OF TITLE
Title proper/short title Kellogg on strategy : concepts, tools, and frameworks for practitioners.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 234 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Getting ready to do strategy -- Mini-case studies: Samsung, Allegheny Health Education and Research Foundation -- B minus C: positioning your firm against the competition -- Mini-case studies: American Airlines, Merck, Wal-Mart -- Affirming your competitive advantage: the resource and capabilites audit -- Mini-case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines -- Measuring your competitive advantage: a toolkit -- The cancer of competition: how to diagnose it -- Mini-case studies: Commonwealth Edison, Lucent Technologies, The National Football League, Texas Rangers, the "cola wars", the pharmaceutical industry, United Healthcare -- The cancer of competition: how to cure it -- Mini-case studies: American Airlines, Garanimals, General Electric, Kellogg's, Opec, Sky TV, Wal-Mart -- The threat of entry and how to combat it -- Mini-case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox -- How to sustain your competitive advantage -- Mini-case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards -- Two examples of strategy in action: Southwest Airlines and the Chicago Hospital Market.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 97833
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
Form subdivision Case studies.
9 (RLIN) 97835
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management.
9 (RLIN) 97839
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marciano, Sonia.
9 (RLIN) 97841
852 ## - LOCATION/CALL NUMBER
-- p28.45
-- 03-08-2007
852 ## - LOCATION/CALL NUMBER
-- p29.95
-- 04-04-2007
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 05-27-15
c 08-06-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 03-08-07
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- nju
-- 0
935 ## -
-- PR25575
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 691444
j 0
l audmc
n Copy Type:01 - Books
o -
p 110.07
q -
r -
s -
t 1
u 1
v 0
w 1
x 0
y i10265442
z 08-06-10
Holdings
Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification Copy Type:01 - Books     American University in Dubai American University in Dubai Main Collection 2010-08-06 110.07 1 HD 30.28 .D72 2005 691444 2023-11-01 110.07 2015-07-25 Books
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