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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger.
Publication details: Lanham, Md. : Rowman & Littlefield Pub., c2004.Edition: 2nd edDescription: xvii, 197 p. : ill. ; 24 cmISBN:- 0742527247 (pbk.) :
- Ads, fads, and consumer culture : advertising's impact on American character and society
- HF5823 .B438 2004
Contents:
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .B438 2004 (Browse shelf(Opens below)) | Available | 690537 |
Includes bibliographical references (p.189-192) and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?
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