| 000 -LEADER | |
|---|---|
| fixed length control field | 01887cam a22004214a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2003008536 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144151.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030411s2004 mdua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003008536 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0742527247 (pbk.) : |
| Terms of availability | 21.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B438 2004 |
| 069 ## - | |
| -- | 09803113 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B438 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B438 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Arthur Asa, |
| Dates associated with a name | 1933- |
| 9 (RLIN) | 87069 |
| 245 10 - TITLE STATEMENT | |
| Title | Ads, fads, and consumer culture : |
| Remainder of title | advertising's impact on American character and society / |
| Statement of responsibility, etc | Arthur Asa Berger. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Ads, fads, and consumer culture : advertising's impact on American character and society. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lanham, Md. : |
| Name of publisher, distributor, etc | Rowman & Littlefield Pub., |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 197 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p.189-192) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States. |
| 9 (RLIN) | 87070 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Popular culture |
| Geographic subdivision | United States. |
| 9 (RLIN) | 87071 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer education |
| Geographic subdivision | United States. |
| 9 (RLIN) | 87072 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p21.95 |
| -- | 02-28-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-28-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mdu |
| -- | 0 |
| 935 ## - | |
| -- | PO20122 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 690537 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 80.67 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 4 |
| w | 2 |
| x | 0 |
| y | i10235838 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 80.67 | 2 | 4 | HF 5823 .B438 2004 | 690537 | 2023-11-07 | 80.67 | 2015-07-25 | Books |