Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HF 5415.129 .R36 2006 (Browse shelf(Opens below)) | Available | 685024 |
HF 5415.127 .P47 1993 The one to one future : building relationships one customer at a time / | HF 5415.127 .R4 1980 Readings in market segmentation / | HF 5415.129 Marketing channels / | HF 5415.129 .R36 2006 Transforming your go-to-market strategy : the three disciplines of channel management / | HF 5415.129 .R65 1998 Managing channels of distribution / | HF 5415.13 The fundamentals of marketing / | HF 5415.13 .A23 2007 Strategic market management. |
Includes bibliographical references.
The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
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