AUD Library Catalog

Normal view MARC view

Transforming your go-to-market strategy : (Record no. 16975)

MARC details
000 -LEADER
fixed length control field 02097cam a22003978a 4500
001 - CONTROL NUMBER
control field 2005030893
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240430144139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051021s2006 mau b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005030893
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591397669 :
Terms of availability 35.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
Item number .R36 2006
069 ## -
-- 05813465
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.129 .R36 2006
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.129 .R36 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rangan, V. Kasturi.
9 (RLIN) 85894
245 10 - TITLE STATEMENT
Title Transforming your go-to-market strategy :
Remainder of title the three disciplines of channel management /
Statement of responsibility, etc V. Kasturi Rangan ; with the research assistance of Marie Bell.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Business School Pub.,
Date of publication, distribution, etc 2006.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0606
300 ## - PHYSICAL DESCRIPTION
Extent 289 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels
General subdivision Management.
9 (RLIN) 85895
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business logistics.
9 (RLIN) 85896
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Physical distribution of goods.
9 (RLIN) 85897
852 ## - LOCATION/CALL NUMBER
-- p35.00
-- 09-25-2006
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 08-12-10
c 08-06-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 09-25-06
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- mau
-- 0
935 ## -
-- PO20118
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 685024
j 0
l audmc
n Copy Type:01 - Books
o -
p 128.63
q -
r -
s -
t 1
u 0
v 0
w 0
x 0
y i10231833
z 08-06-10
Holdings
Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification Copy Type:01 - Books     American University in Dubai American University in Dubai Main Collection 2010-08-06 128.63   HF 5415.129 .R36 2006 685024 2023-11-08 128.63 2015-07-25 Books
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