Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HF 5823 .J7172 2004 (Browse shelf(Opens below)) | Available | 681064 |
HF 5823 .H86 2013 Newsjacking : the Urgent Genius of real-time advertising / | HF 5823 .I59 2000 International advertising : realities and myths / | HF 5823 .J48 2012 Advertising management / | HF 5823 .J7172 2004 Fables, fashions, and facts about advertising : a study of 28 enduring myths / | HF 5823 .J719 1995 When ads work : new proof that advertising triggers sales / | HF 5823 .K346 2005 Advertising as multilingual communication / | HF 5823 .K38 2013 Strategic thinking for advertising creatives / |
Includes bibliographical references (p. 245-251) and index.
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