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Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xvii, 310 p. ; 23 cmISBN:- 0761927999 (pbk.) :
- HF5823 .J7172 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .J7172 2004 (Browse shelf(Opens below)) | Available | 681064 |
Includes bibliographical references (p. 245-251) and index.
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