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Doing business in the new Latin America : a guide to cultures, practices, and opportunities / Thomas H. Becker.

By: Publication details: Westport, Conn. : Praeger, 2004.Description: x, 266 p. : ill., maps ; 25 cmISBN:
  • 0275981320 :
Subject(s): LOC classification:
  • HF3230.5.Z5 B43 2004
Contents:
People, Places, and Possibilities -- Where and What Is Latin America? -- Latin America Means Business -- Why and How Latin Americans Do Business Differently -- The Historic Legacy -- Using Cultural Literacy to Hone Your Competitive Edge -- The Art of Making and Keeping the Deal -- Negotiating and Selling Tips -- How to Avoid Letting Your Good Latin American Deal Go South.
Summary: A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.

Includes bibliographical references and index.

People, Places, and Possibilities -- Where and What Is Latin America? -- Latin America Means Business -- Why and How Latin Americans Do Business Differently -- The Historic Legacy -- Using Cultural Literacy to Hone Your Competitive Edge -- The Art of Making and Keeping the Deal -- Negotiating and Selling Tips -- How to Avoid Letting Your Good Latin American Deal Go South.

A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.

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