Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | American University in Dubai | American University in Dubai | Main Collection | HF 5827.85 .R45 2003 (Browse shelf(Opens below)) | Available | 100133 |
HF 5827 .T35 1999 Advertising language : a pragmatic approach to advertisements in Britain and Japan / | HF 5827.2 .R53 2001 Positioning : the battle for your mind / | HF 5827.2 .T76 1996 The new positioning : the latest on the world's #1 business strategy / | HF 5827.85 .R45 2003 The erotic history of advertising / | HF 5827.95 .H84 2005 Buzzmarketing : get people to talk about your stuff / | HF 5827.95 .S47 2006 Word of mouth marketing : how smart companies get people talking / | HF 5828.4 .B47 2004 Vault career guide to advertising / |
Includes bibliographical references.
Sex and Money -- Age of Innocence? The Early Years -- Smoke and Leers: 1850-1900 -- Passion Plays: 1900-1925 -- Show and Sell: 1925-1950 -- Intimate Intimations: 1950-1975 -- Reaching Maturity? Contemporary Campaigns -- Packaged Goods: Intimates and Underwear -- Designer Desire: Jeans -- Arousing Aspirations: Lifestyle Apparel and High-Fashion -- Aromatic Aphrodisiacs: Fragrance -- Prurient Potions: Beer, Spirits, Soft Drinks, and Coffee -- One Degree of Separation: Condoms, Videos, and VD -- PC Envy: Internet Advertising and Beyond.
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
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