Normal view
MARC view
Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.
Series: Wiley event management seriesPublication details: New York : J. Wiley, c2002.Description: xxiv, 224 p. ; 25 cmISBN:- 047140179X
- GT3405 .H69 2002
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | GT 3405 .H69 2002 (Browse shelf(Opens below)) | Available | 100187 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| GT 3380 .G7 1968 Sutton Hoo: the excavation of a royal ship-burial. | GT 3380 .G7 1968 Sutton Hoo : The excavation of a royal ship-burial / | GT 3405 .A55 2000 Event planning : the ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives, and other special events / | GT 3405 .H69 2002 Event marketing : how to successfully promote events, festivals, conventions, and expositions / | GT 3408 .D48 2005 Acquainted with the night : excursions through the world after dark / | GT 3550 .N37 1998 The medieval castle / | GT 3912 .G335 2013 Graffiti school : a student guide with teacher's manual / |
Includes bibliographical references (p. 209-215) and index.
Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more.
There are no comments on this title.
Log in to your account to post a comment.