Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.

By:

Hoyle, Leonard H

Series: Wiley event management seriesPublication details: New York : J. Wiley, c2002.Description: xxiv, 224 p. ; 25 cmISBN:

047140179X

Subject(s):

Special events -- Marketing

LOC classification:

GT3405 .H69 2002

Summary: Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	GT 3405 .H69 2002 (Browse shelf(Opens below))	Available		100187

Includes bibliographical references (p. 209-215) and index.

Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more.

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Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.

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