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Firebrands : building brand loyalty in the Internet age / Michael Moon with Doug Millison.
Publication details: Berkeley, Calif. : Osborne/McGraw-Hill, 2000.Description: xviii, 318 p. : ill. ; 24 cmISBN:- 0072124490 :
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 6161 .B4 M66 2000 (Browse shelf(Opens below)) | Available | 620260 |
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| HF 6146 .T42 R53 2007 The 30-second storyteller : the art and business of directing commercials / | HF 6161 .B4 D45 1999 The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / | HF 6161 .B4 H69 1999 How to use advertising to build strong brands / | HF 6161 .B4 M66 2000 Firebrands : building brand loyalty in the Internet age / | HF 6161 .C44 D53 2011 Retail advertising and promotion / | HF 6161 .C44 T68 2003 Fashion icon : the power of fashion in graphic design / | HF 6161.C5 W56 1996 What works in fashion advertising : interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers / |
"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.
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