| 000 -LEADER | |
|---|---|
| fixed length control field | 01511nam a22003255 4500 |
| 001 - CONTROL NUMBER | |
| control field | bk0003554413 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430143939.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2000 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072124490 : |
| Terms of availability | 29.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 069 ## - | |
| -- | 09927159 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6161 .B4 M66 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moon, Michael. |
| 9 (RLIN) | 18236 |
| 245 10 - TITLE STATEMENT | |
| Title | Firebrands : |
| Remainder of title | building brand loyalty in the Internet age / |
| Statement of responsibility, etc | Michael Moon with Doug Millison. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Berkeley, Calif. : |
| Name of publisher, distributor, etc | Osborne/McGraw-Hill, |
| Date of publication, distribution, etc | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 318 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | "Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand choice. |
| 9 (RLIN) | 72813 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 72814 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Web site development. |
| 9 (RLIN) | 72815 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Millison, Doug. |
| 9 (RLIN) | 72816 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p29.99 |
| -- | 08-27-2001 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 08-27-01 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | xx |
| -- | 0 |
| 935 ## - | |
| -- | 2ND BK OR 2000-2001 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 620260 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 110.21 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10185513 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 110.21 | HF 6161 .B4 M66 2000 | 620260 | 2023-11-07 | 110.21 | 2015-07-25 | Books |