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Another one bites the grass : making sense of international advertising / Simon Anholt.
Series: Adweek bookPublication details: New York : John Wiley, c2000.Description: x, 325 p. : ill. ; 24 cmISBN:- 0471354880 :
- HF5821 .A55 2000
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 5821 .A55 2000 (Browse shelf(Opens below)) | Available | 616680 |
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| HF 5816 .C55 2002 Clio awards. the 43rd annual awards competition. | HF 5821 .A294 2014 Advertising and violence : concepts and perspectives / | HF 5821 .A3 1996 Advertising & Markets : A collection of seminal papers. | HF 5821 .A55 2000 Another one bites the grass : making sense of international advertising / | HF 5821 .A74 2002 Contemporary advertising / | HF 5821 .A74 A48 2012 Advertising / | HF 5821 .B53 1995 Strategy in advertising : matching media and messages to markets and motivations / |
Includes bibliographical references (p. 309-313) and index.
Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO
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