Includes bibliographical references (p. 309-313) and index.

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO