Designing identity : graphic design as a business strategy / Marc English.

By:

English, Marc

Publication details: Gloucester, Mass. : Rockport Publishers, c2000.Description: 144 p. : ill. (some col.) ; 24 cmISBN:

1564966801 :

Subject(s):

LOC classification:

HD59.2 .E54 2000

Summary: Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 59.2 .E54 2000 (Browse shelf(Opens below))	Available		626002

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Previous					No cover image available	No cover image available		Next
Previous	HD 59 .Y33 2001 The publicity handbook : the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air /	HD 59.2 .C84 2003 Identity design that works : secrets for successful identity design /	HD 59.2 .D38 2003 Corporate reputation and competitiveness /	HD 59.2 .E54 2000 Designing identity : graphic design as a business strategy /	HD 59.2 .H35 1994 Corporate Culture : How to Generate Organisational Strength and Lasting Commercial advantage.	HD 59.2 .K5413 1984 Corporate design systems : identity through graphics /	HD 59.2 .O423 1995 The new guide to identity : how to create and sustain change through managing identity /	Next

Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.

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