| 000 -LEADER | |
|---|---|
| fixed length control field | 01756nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm00000072 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430143923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2000 maua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1564966801 : |
| Terms of availability | 19.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NjBwBT |
| Transcribing agency | NjBwBT |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.2 |
| Item number | .E54 2000 |
| 069 ## - | |
| -- | 09501184 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD 59.2 .E54 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD 59.2 .E54 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | English, Marc. |
| 9 (RLIN) | 71105 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing identity : |
| Remainder of title | graphic design as a business strategy / |
| Statement of responsibility, etc | Marc English. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gloucester, Mass. : |
| Name of publisher, distributor, etc | Rockport Publishers, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image |
| Form subdivision | Case studies. |
| 9 (RLIN) | 71106 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Logos (Symbols) |
| 9 (RLIN) | 71107 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic design (Typography) |
| 9 (RLIN) | 71108 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 71109 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p19.99 |
| -- | 04-03-2002 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-03-02 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mau |
| -- | 0 |
| 935 ## - | |
| -- | 122001%5FGEN |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 626002 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 73.46 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 1 |
| w | 1 |
| x | 0 |
| y | i10179197 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 73.46 | 2 | 1 | HD 59.2 .E54 2000 | 626002 | 2023-11-02 | 2015-12-20 | 73.46 | 2015-07-25 | Books |