Normal view
MARC view
The entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf.
Publication details: New York : Times Books, c1999.Edition: 1st edDescription: xxi, 314 p. ; 25 cmISBN:- 0812930428 :
- PN1992.6 .W68 1999
Contents:
Summary: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital, the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.Summary: In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. As adviser to companies such as MTV, Paramount, Hearst, NBC, Universal, Turner Broadcasting, Bertelsmann, and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.Summary: In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Steven Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the twenty-first century are truly "There's no business without show business." Written with equal degrees of business and pop-culture savvy, The Entertainment Economy is a book for everyone.
You Are Now Entering the Entertainment Zone -- Hedonomics: The Fun-Focused Consumer -- The E-Factor: There's No Business Without Show Business -- The Battle for Your Attention -- Mogul Kombat: The Struggle for World Domination -- Breakout: The Genesis of a Phenomenon -- "Enteractivity": The Internet and Reality -- Brand Empires -- And Now, a Word from Our Sponsors -- The View from Tomorrow.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | PN 1992.6 .W68 1999 (Browse shelf(Opens below)) | Available | 609057 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| PN 1992.6 M58 2009 Television & American culture / | PN 1992.6 .M62 1998 Understanding society, culture, and television / | PN 1992.6 .S25 2001 Satellite realms : transnational television, globalization and the Middle East / | PN 1992.6 .W68 1999 The entertainment economy : how mega-media forces are transforming our lives / | PN 1992.65 .S47 2013 The revolution was televised : the cops, crooks, slingers, and slayers who changed TV drama forever / | PN 1992.7 .B76 2014 Create your own TV series for the Internet / | PN1992.7 .B76 2014 C1 Create your own TV series for the Internet / |
Includes index.
You Are Now Entering the Entertainment Zone -- Hedonomics: The Fun-Focused Consumer -- The E-Factor: There's No Business Without Show Business -- The Battle for Your Attention -- Mogul Kombat: The Struggle for World Domination -- Breakout: The Genesis of a Phenomenon -- "Enteractivity": The Internet and Reality -- Brand Empires -- And Now, a Word from Our Sponsors -- The View from Tomorrow.
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital, the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.
In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge. As adviser to companies such as MTV, Paramount, Hearst, NBC, Universal, Turner Broadcasting, Bertelsmann, and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.
In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Steven Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the twenty-first century are truly "There's no business without show business." Written with equal degrees of business and pop-culture savvy, The Entertainment Economy is a book for everyone.
There are no comments on this title.
Log in to your account to post a comment.