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		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. by Bearden, William O, 1945- [editor.] Netemeyer, Richard G, 1956- [editor.] Haws, Kelly L [editor.] Edition: 3rd ed. Publication details: Thousand Oaks, Calif. : SAGE, c2011 Availability: Items available for reference: American University in Dubai: Not for loan (1)Call number: REF HF 5415.3 .B323 2011.
		Marketing Research : an applied approach / Naresh K. Malhotra [aut] ; David F. Birks [aut] ; Peter Wills [aut]. by Malhotra, Naresh K [aut] Birks, David F [aut] Wills, Peter [aut] Edition: 4 ed. Publication details: Harlow : Pearson, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF5415.2 .M29 2010. Place hold

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