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		Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor. by Schor, Juliet Publication details: New York : Scribner, 2004 Other title: Commercialized child and the new consumer culture Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.33 .U6 S355 2004. Place hold
		How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by Bergh, Joeri van den, 1971- Behrer, Mattias Publication details: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.332 .Y66 B47 2011. Lists: KOGAN PAGE . Place hold

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