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		Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur Middleton Hughes. by Hughes, Arthur Middleton Edition: 2nd ed. Publication details: New York : McGraw-Hill, c2000 Other title: Strategic data base marketing Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 .H843 2000. Place hold
		Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Stone, Merlin, 1948- Bond, Alison Foss, Bryan Series: Market research in practice series Publication details: London ; Sterling, Va. Kogan Page, c2004. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .C6625 2004. Lists: KOGAN PAGE . Place hold
		Voice-of-the-customer marketing : a revolutionary 5-step process to create customers who care, spend, and stay / by Ernan Roman. by Roman, Ernan Publication details: New York : McGraw-Hill, c2011 Other title: Voice of the customer marketing. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .R66 2011. Place hold

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