"Design and Designing will provide the reader with a very broad and critical understanding of what is an essentially practical subject. Designing today is less a craft and more a part of the knowledge economy. It's all about knowing how to acquire knowledge and how to creatively apply it. Design and Designing covers the design process, modeling and drawing, working with clients, production and consumption, sustainability, professional practice and design futures. Chapters are written by expert teachers and practitioners from around the globe, each aiming to present an accessible and engaging overview of their part of Design. Chapters are illustrated with a wide range of images and information boxes, which extend or highlight key material. Each section concludes with a Design Project, a hands-on activity for the reader.Design and Designing covers the full range of the subject from graphic communication, to product design, to fashion and games design, setting all in their aesthetic, ethical and social contexts. The aim is for the reader to learn from today's best practice and best thinking, to develop a critical sense, to become the designers of tomorrow"-- Provided by publisher.

Includes bibliographical references and index.

Introduction SECTION 1: THE DESIGNING PROCESS Section Introduction 1. The Passport to Practice, Michael Tovey, Coventry University, UK 2. Design Thinking, Maureen Carroll, Leticia Britos Cavagnaro and Shelley Goldman, Stanford University, USA 3. Problem Finding and Problem Solving, Tatjana Leblanc, Universite de Montreal, Canada 4. Designing Design, Alison McKay, University of Leeds, UK Design Project 1 Design process game SECTION 2: CREATING AND COMMUNICATING Section Introduction 5. Models of Design and Models in Design, Jack Ingram, Birmingham City University, UK 6. Why do Designers Draw?, Mario Minichiello and Liz Anelli, Birmingham City University, UK 7. Computer Aided Design: Past, Present, Future, Jonathon Allen and Paul Kouppas, University of Western Sydney, Australia 8. Games Design and the Importance of Narrative, Michele D. Dickey, Miami University, Ohio, USA Design Project 2 Inspiration SECTION 3: DESIGNING FOR PEOPLE Section Introduction 9. User-centred Design, Barbara Millet and Patrick Patterson, Texas Tech University, USA 10. Design Semiotics, Bob Eves, Bournemouth University, UK 11. Designing for Mood, Randall Teal, University of Idaho, USA 12. Ethics and Design: I Can but Should I?, Bryce T J Dyer, Bournemouth University, UK Design Project 3 Hand hygiene SECTION 4: BUSINESS, MARKETS AND CLIENTS Section Introduction 13. The Business of Design, Stephen Peake, The Open University, UK 14. The Design Brief: Are You Listening?, Andrew Collier, Director, SMC Design, UK 15. Designing for Markets, Richard Woolley, Land Rover, UK 16. Creative Analysis in Packaging Design, Luiz Gomes and Ligia Medeiros, Universitario Ritter dos Reis, Brazil Design Project 4 Where in the world?! SECTION 5: SUSTAINABLE DESIGN AND DESIGNING Section Introduction 17. Berlin: A Sustained City, David Heathcote and Dorothea Strube, Design authors, UK/Germany 18. Designing for Life Cycles, Philip A Davies, Aston University, UK 19. Is Sustainable Design Viable?, Tom Greenwood, Strategist, Scamper Branding, UK 20. Eco-intelligence: Designing for the Real World, Emma Dewberry, The Open University, UK Design Project 5 Global lessons 2024 SECTION 6: THE PROFESSIONAL PRACTICE OF DESIGN Section Introduction 21. Old Materials, New Materials, Terence Kavanagh, Loughborough University School of the Arts, UK 22. User-centred Collaboration in Graphic Design, Sharon Helmer Poggenpohl, Designer & author, USA 23. The Importance of Detail Design, Clyde Millard, Designer, UK 24. Developing Your Intellectual Property, Claire Howell, Barrister & Senior Lecturer in Law, Aston University, UK Design Project 6 Team of 24 SECTION 7: DESIGN FUTURES Section Introduction 25. Building Bridges to New Realms, Brigid O'Kane, University of Cincinnati, USA 26. Complexity: What Designers Need to Know, Theodore Zamenopoulos and Katerina Alexiou, The Open University, UK 27. Managing Design: A Roadmap to a Career, Jon Hewitt, Designer, UK 28. Motivation and the Learningscape of Design, Steve Garner, The Open University, UK and Chris Evans, Aston University, UK Design Project 7 24 carat designing Endnotes Bibliography Index.