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		The tipping point : how little things can make a big difference / Malcolm Gladwell. by Gladwell, Malcolm, 1963- Edition: 1st ed. Publication details: Boston : Little, Brown, c2000 Availability: Items available for loan: American University in Dubai (1)Call number: HM 1033 .G53 2000. Place hold
		Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath. by Heath, Chip Heath, Dan, 1973- Edition: 1st ed. Publication details: New York : Random House, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HM 1033 .H43 2007. Place hold
		Virus of the mind : the new science of the meme / Richard Brodie. by Brodie, Richard Edition: 5th Hay House ed. Publication details: Carlsbad, Calif. : Hay House, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HM 626 .B76 2010. Place hold

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