AUD Library Catalog

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		Managing retail consumption / Barry J. Davies and Philippa Ward. by Davies, Barry J Ward, Philippa Publication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5429 .D3344 2002. Place hold
		Magnetic service : the secrets of creating passionately devoted customers / Chip R. Bell and Bilijack R. Bell. by Bell, Chip R Bell, Bilijack R, 1972- Publication details: San Francisco, CA : Berrett-Koehler Publishers, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .B435 2003. Place hold
		Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by Nunes, Paul, 1963- Johnson, Brian, 1960- Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1 .N86 2004. Place hold
		Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by Denove, Chris Power, James D Publication details: New York : Portfolio, 2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.335 .D46 2006. Place hold
		Researching customer satisfaction and loyalty / Paul Szwarc. by Szwarc, Paul Series: Market research in practice series Publication details: Sterling, VA : Kogan Page, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.335 .S95 2005. Lists: KOGAN PAGE . Place hold
		The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. by Reichheld, Frederick F Teal, Thomas, 1937- Publication details: Boston, Mass. : Harvard Business School Press, 2001, c1996 Other title: The loyalty effect : the hidden force behind growth, profits, and lasting value . Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .R438 2001. Place hold
		Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink. by Wansink, Brian Series: The food series Publication details: Urbana : University of Illinois Press, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: RM 214.3 .W36 2005. Place hold
		The value profit chain : treat employees like customers and customers like employees / James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger. by Heskett, James L Sasser, W. Earl Schlesinger, Leonard A Publication details: New York, NY : The Free Press, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .H473 2003. Place hold
		Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Publication details: New York : McGraw-Hill, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S75 2006. Place hold
		Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman. by Day, George S Moorman, Christine Publication details: New York : McGraw-Hill, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .D39 2010. Place hold
		How companies win : profiting from demand-driven business models no matter what business you're in / Rick Kash and David Calhoun. by Kash, Rick Calhoun, David Edition: 1st ed. Publication details: New York : HarperBusiness, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HD 58.8 .K3767 2010. Place hold
		The new rules of retail : competing in the world's toughest marketplace / Robin Lewis & Michael Dart. by Lewis, Robin, 1940- Dart, Michael Edition: 1st ed. Publication details: New York, NY : Palgrave Macmillan, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5429 .L4854 2010. Place hold
		Multinational retailers and consumers in China : transferring organizational practices from the United Kingdom and Japan / Jos Gamble. by Gamble, Jos, 1959- Series: Consumption and public life Publication details: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5429.6 .C5 G36 2011. Place hold
		Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna. by McKenna, Regis Publication details: Boston, Mass. : Harvard Business School Press, 2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .M3855 2002. Place hold

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