AUD Library Catalog

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		The birth of Internet marketing communications / Dan Steinbock. by Steinbock, Dan Publication details: Westport, Conn. : Quorum, 2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1265 .S735 2000. Place hold
		Creative marketing communications : a practical guide to planning, skills and techniques / Daniel Yadin by Yadin, Daniel L Series: Marketing in action series Edition: 3rd ed Publication details: London ; Dover, N.H. : Kogan Page, 2001 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .Y34 2000. Lists: KOGAN PAGE . Place hold
		The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. by Blair, Mark Armstrong, Richard Murphy, Mike Publication details: Singapore : John Wiley & Sons (Asia), 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .B555 2003. Place hold
		How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. by Aitchison, Jim Publication details: Singapore : J. Wiley & Sons (Asia), 2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5813 .A74 A39 2002. Place hold
		Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. by Percy, Larry Rossiter, John R Elliott, Richard H Publication details: Oxford ; New York : Oxford University Press, 2001 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5438.5 .P475 2001. Place hold
		Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. by Kahle, Lynn R Kim, Chung-hyun, 1950- Series: Advertising and Consumer Psychology Publication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .C74 2006. Place hold
		Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr Bodkin. by Floch, Jean-Marie, 1947- Language: English Original language: French Publication details: New York, N.Y. : Palgrave, 2001 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .F578 2001. Place hold
		The value profit chain : treat employees like customers and customers like employees / James L. Heskett, W. Earl Sasser, Leonard A. Schlesinger. by Heskett, James L Sasser, W. Earl Schlesinger, Leonard A Publication details: New York, NY : The Free Press, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .H473 2003. Place hold
		Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly. by Kelly, Lois, 1955- Publication details: New York, NY : AMACOM, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .K45 2007. Place hold
		Step into the spotlight! : 'cause all business is show business! : a guide to getting noticed / Tsufit. by Tsufit Publication details: [Thornhill, ON] : Beach View Books, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .T74 2008. Place hold
		Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. by Dahlén, Micael Lange, Fredrik Smith, Terry, 1955- Publication details: Chichester, U.K. : Wiley, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .D34 2010. Place hold
		The bare bones introduction to integrated marketing communication / Robyn Blakeman. by Blakeman, Robyn, 1958- Publication details: Lanham : Rowman & Littlefield Publishers, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .B5568 2009. Place hold
		Marketing communications : interactivity, communities and content / Chris Fill. by Fill, Chris Edition: 5th ed. Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .F55 2009. Place hold
		The new language of marketing 2.0 : how to use ANGELS to energize your market / Sandy Carter. by Carter, Sandy, 1963- Publication details: Upper Saddle River, NJ : IBM Press/Pearson, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1265 .C37 2009. Place hold
		Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by Peter VanRysdam ; foreword by Brian Goldfarb. by VanRysdam, Peter, 1978- Publication details: Ocala, Fla. : Atlantic Pub. Group, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 V356 2010. Place hold
		The handbook of strategic public relations and integrated communications / [edited by] Clarke L. Caywood. by Caywood, Clarke L, 1947- Edition: 2nd ed. Publication details: New York : McGraw-Hill, c2012 Availability: Not available: American University in Dubai: Checked out (1). Place hold

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