AUD Library Catalog

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		Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964- Edition: 1st paperback ed. Publication details: Sterling, Va. : Kogan Page Limited, 2005, c2003 Other title: Global brand strategy : unlocking branding potential across countries, cultures & markets. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 V357 2005 c.2. Lists: KOGAN PAGE . Place hold
		OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley. by Conley, Lucas Edition: 1st ed. Publication details: New York, NY : BBS/Public Affairs, c2008 Other title: Obsessive branding disorder Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 C66 2008. Place hold
		Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt. by Schmitt, Bernd Publication details: New York, NY : Free Press, c1999 Availability: Not available: American University in Dubai: Checked out (1). Place hold
		How you are like shampoo : the breakthrough personal branding system based on prove big-brand marketing methods to help you earn more, do more, and be more at work / renda S. Bence. by Bence, Benda Publication details: Las Vegas, NV : Global Insight Communications, 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B46 2008. Place hold
		The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham. by Gerzema, John, 1961- Lebar, Ed, 1943- Edition: 1st ed. Publication details: San Francisco, CA : Jossey-Bass, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 G43 2008. Place hold
		@Supermarket : Package design = supamaketto dezain : shokuhin, inryo, nichiyohin no pakkeji. by Takahashi, Kaoru Kazuno, Yukako Pie Bukkusu (Firm) Language: English, Japanese Publication details: Tokyo : PIE Books, 2010 Other title: At supermarket : package designs Package designs Supamaketto dezain : shokuhin, inryo, nichiyohin no pakkeji. Availability: Items available for loan: American University in Dubai (1)Call number: NC 1002 .P33 A78 2010. Place hold
		Buying in : the secret dialogue between what we buy and who we are / Rob Walker. by Walker, Rob, 1968- Edition: 1st ed. Publication details: New York : Random House, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 W35 2008. Place hold
		Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. by Dahlén, Micael Lange, Fredrik Smith, Terry, 1955- Publication details: Chichester, U.K. : Wiley, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .D34 2010. Place hold
		Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by Wheeler, Alina Edition: 3rd ed. Publication details: Hoboken, N.J. : John Wiley & Sons, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 W44 2009. Place hold
		The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis. by Hollis, Nigel Edition: 1st pbk. ed. Publication details: New York, NY : Palgrave Macmillan, 2010. 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H646 2010. Place hold
		The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. by Mathieson, Rick Publication details: New York : American Management Association, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 M38 2010. Place hold
		Eccentric marketing: Awakening the Arab business world to the benefits of branding/ Said Aghil Baaghil; editor, Leslie Wilhelm. by Baaghil, Said Aghil Wilhelm, Leslie Publication details: New York: iUniverse, Inc., 2007 Other title: Awakening the Arab business world to the benefits of branding. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B225 2007. Place hold
		Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Publication details: New York : McGraw-Hill, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S75 2006. Place hold
		Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Ahmad, Sameena Publication details: New York : Bloomberg Press, 2009 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B733 2009. Place hold
		The fundamentals of branding / Melissa Davis. by Davis, Melissa Series: AVA academia Publication details: Lausanne : AVA Academia, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .D38 2009. Place hold
		9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. by Kapoor, Jagdeep, 1960- Edition: 2nd ed. Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009 Other title: Nine brand shaastras Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 K3725 2009. Place hold
		The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Edition: Rev. ed. Publication details: Berkekley, CA : New Riders, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 N4 2006. Place hold
		Brand identity now! / ed. Julius Wiedemann. by Wiedemann, Julius Language: English, French, German Original language: English Publication details: Köln ; Los Angeles : Taschen, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: NC 997 .B79 2009. Place hold
		Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis. by Walvis, Tjaco Publication details: Harlow : Financial Times Prentice Hall/Pearson, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .W368 2010. Place hold

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