AUD Library Catalog

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		Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery. by Avery, Jim, 1947- Edition: 3rd ed. Publication details: Chicago : Copy Workshop, 2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5837 .A93 2000. Place hold
		International advertising : realities and myths / edited by John Philip Jones. by Jones, John Philip Publication details: Thousand Oaks, Calif. : Sage Publications, c2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .I59 2000. Place hold
		Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. by Calder, Bobby J J.L. Kellogg Graduate School of Management Publication details: Hoboken, NJ : Wiley, c2008 Other title: Kellogg on advertising and media. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K46 2008. Place hold
		Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Publication details: Armonk, NY : M.E. Sharpe, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K45 2008. Place hold
		Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer. by Kelley, Larry D, 1955- Jugenheimer, Donald W Edition: 2nd ed. Publication details: Armonk, N.Y. : M.E. Sharpe, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K456 2008 wkbk. Place hold
		Marketing communications Theory and applications / by John R. Rossiter and Steven Bellman. by Rossiter, John R Bellman, Steven Publication details: Frenchs Forest : Pearson education, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .R67 2004. Place hold
		The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Katz, Helen E Series: Routledge communication series Edition: 4th ed. Publication details: New York : Routledge, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K38 2010. Place hold
		Media flight plan V : a strategic approach to media planning theory & practice / Dennis G. Martin, Robert D. Coons. by Martin, Dennis G Coons, Robert D Edition: 5th ed. Publication details: Provo, Utah : Deer Creek Pub., c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .M37 2006. Place hold
		No cover image available Advertising in the digital age [videorecording] / created by HappyFunTime Industries for Learning ZoneXpress ; director, Wes Halula ; producers-writers, Jenica Halula, Wes Halula, Daniel W. Long. by Ceci, Jennifer Halula, Jenica Halula, Wes, 1971- Long, Daniel W HappyFunTime Industries Learning Zone Express (Firm) Language: English Subtitle language: English Publisher number: 300036 DVD Learning Publication details: [Owatonna, Minn.] : Learning ZoneXpress, c2012 Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5826.5 .A35 2012. Place hold
		Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 7th ed. Publication details: Mason, OH : South-Western, Cengage Learning, c2015 Availability: Items available for loan: American University in Dubai (1)Call number: HF5821.O34 2012. Lists: Faculty TextBook. Place hold
		Media flight plan 7 : a strategic approach to media planning theory & practice / Dennis G. Martin, Robert D. Coons. by Martin, Dennis G [author ] Coons, Robert D [author ] Edition: Seventh edition. Language: eng Publication details: Provo, Utah : Deer Creek Publishing, 2015 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .M37 2015. Place hold

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