Understanding the hospitality consumer / Alistair Williams.

By:

Williams, Alistair

Series: The hospitality, leisure, and tourism seriesPublication details: Oxford, UK ; Boston, Mass. : Elsevier/Butterworth-Heinemann, 2004, c2002.Description: xv, 261 p. : ill. ; 24 cmISBN:

9780750652490 (pbk.) :
0750652497 (pbk.) :

Subject(s):

LOC classification:

TX911.3.M27 W55 2004

Scope and content: Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	TX 911.3 .M27 W55 2004 (Browse shelf(Opens below))	Available		694885

Includes bibliographical references (p. 243-258) and index.

Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour.

Reprint. Originally published in 2002.

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