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Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
Series: Approaches to applied semiotics ; 4Publication details: Berlin ; New York : Mouton de Gruyter, 2002.Description: xi, 193 p. : ill. ; 24 cmISBN:- 9783110173406 :
- 3110173409 :
- HF5823 .B3725 2002
Contents:
Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .B3725 2002 (Browse shelf(Opens below)) | Available | 5143454 |
Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use.
Includes bibliographical references (p. [175]-190) and index.
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