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		Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 2nd ed. Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 + Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .C58 2004. Place hold
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- [author.] Belch, Michael A [author] Edition: 12e. International student edition. Publisher: New York : McGraw-Hill, [2021] Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .B387 2021. Place hold

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