AUD Library Catalog

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		Brands : the logos of the global economy / Celia Lury. by Lury, Celia Series: International library of sociology Publication details: London, UK ; New York, NY : Routledge, c2004 Other title: Brands : the logos of the global economy. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 L87 2004. Place hold
		Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970- Publication details: New York : Free Press, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 L548 2005. Place hold
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Publication details: Boston, Mass. : Harvard Business School Press, c2004 Other title: How brands become icons : the principles of cultural branding. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H647 2004. Place hold
		Building strong brands / David Aaker. by Aaker, David A (David Allen), 1938- Publication details: London, UK : Simon and Schuster UK, 2002 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 A216 2002. Place hold
		Dictionary of trade name origins / Adrian Room. by Room, Adrian Publication details: London ; Boston : Routledge & Kegan Paul, 1982 Availability: Items available for reference: American University in Dubai: Not for loan (1)Call number: REF T 324 .R66 1982.
		No cover image available Plunkett's advertising & branding industry almanac. by Plunkett, Jack W Plunkett Research, Ltd Publication details: Houston, Tex. : Plunkett Research, c2004- Other title: Plunkett's advertising and branding industry almanac Advertising and branding industry almanac Advertising & branding industry almanac Availability: Items available for reference: American University in Dubai: Not for loan (1).
		Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. by Adamson, Allen P Edition: 1st Palgrave Macmillan pbk. ed. Publication details: New York : Palgrave Macmillan, 2007 Other title: Brand simple Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7. Place hold
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008 Other title: Lessons from the world's strongest brands Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7. Place hold
		Brand naming : the complete guide to creating a name for your company, product, or service / Rob Meyerson ; foreword by Alina Wheeler. by Meyerson, Rob [author.] Series: Marketing collection Edition: First edition. Publisher: New York, NY : Business Expert Press, LLC, 2021Copyright date: ©2022 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 M49 2022. Place hold

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