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First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.
Publication details: New York, NY : American Management Association, c2006.Description: x, 243 p. : ill. ; 24 cmISBN:- 0814472990 :
- HD9348.U54 G38 2006
Contents:
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 9348 .U54 G38 2006 (Browse shelf(Opens below)) | Available | 671289 |
Includes bibliographical references (p. [231]-238) and index.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
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