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Critical readings : media and audiences / edited by Virginia Nightingale and Karen Ross.

Contributor(s): Series: Issues in cultural and media studiesPublication details: Maidenhead, Berkshire, UK : Open University Press, 2003.Description: xiii, 301 p. : ill. ; 23 cmISBN:
  • 0335211666 (pbk.)
  • 0335211674
Other title:
  • Media and audiences
Subject(s): LOC classification:
  • P96.A83 C75 2003
Contents:
Pt. I. The Study of Active Audiences -- 1. Movie Leaders / Elihu Katz and Paul Lazarsfeld -- 2. Viewers' Reactions / James D. Halloran, Phillip Elliott and Graham Murdock -- 3. Utilization of Mass Communication by the Individual / Elihu Katz, Jay G. Blumler and Michael Gurevitch -- 4. Encoding/Decoding / Stuart Hall -- 5. News We Can Use: An Audience Perspective on the Tabloidisation of News in the United States / S. Elizabeth Bird -- 6. The Opinion Polls: Still Biased to Blair / Ivor Crewe -- Pt. II. Audience Communities, Segments and Commodities -- 7. Good and Bad Practice in Focus Group Research / David E. Morrison --
8. All Ears: Radio, Reception and Discourses of Disability / Karen Ross -- 9. Transnational Communications and Diaspora Communities / Marie Gillespie -- 10. Children and Television: A Critical Overview of the Research / David Buckingham -- 11. Ratings Analysis in Advertising / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty -- 12. Heads of Household and Ladies of the House: Gender, Genre and Broadcast Ratings 1929-1990 / Eileen R. Meehan -- Pt. III. Interactive Audiences: Fans, Cultural Production and New Media -- 13. Improvising Elvis, Marilyn and Mickey Mouse / Virginia Nightingale -- 14. Tune in Tomorrow / Nancy Baym --
15. Stories of Places and Ways of Being / Annette N. Markham -- 16. Gamers as Co-Creators: Enlisting the Virtual Audience - A Report from the Netface / John Banks -- 17. Interactive Audiences? / Henry Jenkins.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection P 96 .A83 C75 2003 (Browse shelf(Opens below)) Available 600681

Includes bibliographical references and index.

Pt. I. The Study of Active Audiences -- 1. Movie Leaders / Elihu Katz and Paul Lazarsfeld -- 2. Viewers' Reactions / James D. Halloran, Phillip Elliott and Graham Murdock -- 3. Utilization of Mass Communication by the Individual / Elihu Katz, Jay G. Blumler and Michael Gurevitch -- 4. Encoding/Decoding / Stuart Hall -- 5. News We Can Use: An Audience Perspective on the Tabloidisation of News in the United States / S. Elizabeth Bird -- 6. The Opinion Polls: Still Biased to Blair / Ivor Crewe -- Pt. II. Audience Communities, Segments and Commodities -- 7. Good and Bad Practice in Focus Group Research / David E. Morrison --

8. All Ears: Radio, Reception and Discourses of Disability / Karen Ross -- 9. Transnational Communications and Diaspora Communities / Marie Gillespie -- 10. Children and Television: A Critical Overview of the Research / David Buckingham -- 11. Ratings Analysis in Advertising / James G. Webster, Patricia F. Phalen and Lawrence W. Lichty -- 12. Heads of Household and Ladies of the House: Gender, Genre and Broadcast Ratings 1929-1990 / Eileen R. Meehan -- Pt. III. Interactive Audiences: Fans, Cultural Production and New Media -- 13. Improvising Elvis, Marilyn and Mickey Mouse / Virginia Nightingale -- 14. Tune in Tomorrow / Nancy Baym --

15. Stories of Places and Ways of Being / Annette N. Markham -- 16. Gamers as Co-Creators: Enlisting the Virtual Audience - A Report from the Netface / John Banks -- 17. Interactive Audiences? / Henry Jenkins.

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