Includes bibliographical references and index.

Introduction : An ethics of engagement / Elspeth Probyn & Catharine Lumby -- Real appeal : the ethics of reality TV / Catharine Lumby -- Arguing about ethics / Duncan Ivison -- 'Their own media in their own language ' / John Hartley -- Beyond the disconnect : practical ethics / interview with Maxine McKew -- A viable ethics : journalists and the 'ethnic question' / Ghassan Hage -- Ethics, entertainment and the tabloid : the case of talkback radio in Australia / Graeme Turner -- Money versus ethics : interview with Mike Carlton -- Eating into ethics : passion, food and journalism / Elspeth Probyn -- Beyond food porn / interview with Cherry Ripe -- Ethics impossible? Advertising and the infomercial / Anne Dunn -- Pitching to the 'tribes' : new ad techniques / interview with Jim Moser -- Diary of a webdiarist : ethics goes online / Margo Kingston -- Control-SHIFT : censorship and the Internet / Kate Crawford -- Representing the asylum seekers / interview with Linda Jaivin -- The ethics of porn on the Net / Kath Albury -- Ethics and sex / interview with Fiona Patten -- Grasssroots ethics : the case of Souths versus News Corporation / Michael Moller -- Great pretenders : ethics and the rise of pranksterism / Milissa Deitz -- The limits of satire / interview with John Safran.