Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey.

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Publication details: Weinheim, Ger. : Wiley-VCH, c2007.Description: xii, 274 p. :4 ill. (chiefly col.) ; 25 cmISBN:

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LOC classification:

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 R54 2007 (Browse shelf(Opens below))	Available		697540

Includes bibliographical references (p. 267-269).

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