Direct marketing : strategy, planning, execution / Edward L. Nash.

By:

Nash, Edward L

Publication details: New York : McGraw Hill, 2000.Edition: 4th edDescription: xxxii, 600 p. : ill. ; 24 cmISBN:

0071352872 :

Subject(s):

Direct marketing

LOC classification:

HF5415.126 .N37 2000

Summary: The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition acids in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.126 .N37 2000 (Browse shelf(Opens below))	Available		617134

Includes index.

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition acids in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

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Direct marketing : strategy, planning, execution / Edward L. Nash.

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