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Fusion : the new way of marketing / David Taylor & David Miles.
Publication details: Ecademy Press, 2011.Description: 181 p. ; 22 cmISBN:- 9781907722356 (pbk.) :
- 1907722351 (pbk.) :
- HF6146.I58 T29 2011
Contents:
The world has changed -- Ensure your website is your marketing strategy -- Social media has a powerful role to play -- Reach a potentially vast audience for virtually no extra cost -- Reduce spending on out-of-date marketing activities -- Define who you are as an organisation -- Crete a comprehensive online marketing strategy -- Make sure your website is up to the job -- Driving traffic to your website with AdWords -- Build your brand through face-to-face marketing -- Create a social media culture -- Next steps.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 6146 .I58 (Browse shelf(Opens below)) | Available | 5091802 |
The world has changed -- Ensure your website is your marketing strategy -- Social media has a powerful role to play -- Reach a potentially vast audience for virtually no extra cost -- Reduce spending on out-of-date marketing activities -- Define who you are as an organisation -- Crete a comprehensive online marketing strategy -- Make sure your website is up to the job -- Driving traffic to your website with AdWords -- Build your brand through face-to-face marketing -- Create a social media culture -- Next steps.
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