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The innovation manual : strategies and tools for delivering value innovation to the market / David Midgley.
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009.Description: xii, 316 p. 21 cmISBN:- 9780470724538 :
- 0470724536 :
- HD45 .M476 2009
Contents:
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 45 .M476 2009 (Browse shelf(Opens below)) | Available | 602161 |
Includes bibliographical references and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
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