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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Publication details: Chicago : American Library Association, 2009.Description: xv, 171 p. : ill. ; 23 cmISBN:- 9780838909843 (pbk.) :
- 0838909841 (pbk.) :
- Z716.3 .M344 2009
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | Z 716.3 .M344 2009 (Browse shelf(Opens below)) | Available | 5051711 |
Includes bibliographical references and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
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