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The immersive worlds handbook : designing theme parks and consumer spaces / Scott A. Lukas.

By: Publication details: Burlington, MA : Focal Press, 2013.Description: xii, 271 pages : illustrations (some color) ; 23 cmISBN:
  • 9780240820934 (pbk.) :
  • 0240820932 (pbk.) :
Subject(s): LOC classification:
  • GV1851 .L85 2013
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection GV 1851 .L85 2013 (Browse shelf(Opens below)) Available 5086836

Includes bibliographical references and index.

Machine generated contents note: Preface Chapter 1: The Nature of Themed and Immersive Spaces Chapter 2: Designing Effective, Immersive, and Creative Spaces Chapter 3: Atmosphere, Mood, and Effective Spaces Chapter 4: Authenticity, Believability, Realism Chapter 5: The Guest, Experience, and Immersion Research Break Chapter 6: The Brand and the Senses Chapter 7: Material Culture, Technology, and Interactivity Chapter 8: Loyalty, Tradition, Change, and the Future Further Reading Key Terms.

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